Must Visit

  • Home
  • Scotland
    • Must Stay
    • Must Taste
    • Must Shop
    • Must Do
  • England
    • Must Stay
    • Must Taste
    • Must Shop
    • Must Do
  • News & Offers
  • Travel Trade
    • Travel Writing
    • Review Visits
    • Promotional Services
    • Consultancy / Marketing Reviews
    • Corporate Event Planning
    • About me..
  • Get in Touch

Must Visit Scotland Covid-19: Scotland responds..

Covid-19: Scotland Responds

Our commonality in the tourism and hospitality sector and love of Scotland is currently offering up a bitter sweet impasse. One thriving in the absence of grand scale human traffic; the other suffering, for the same reasons and facing the most challenging times in recent history at the hands of an invisible enemy which threatens all that we know and is familiar.

As Scotland grows even more green, more beautiful (if that is possible), Covid-19 has brought one of our greatest strengths as a nation, to its knees, requiring a common resilience and a joint fight to restore our livelihoods and once again rise to the challenge ahead. #ScotlandResponds

Must Visit Scotland wants to share your initiatives; your promotions, vouchers, services, plans and anything else which may help in advance of welcoming visitors back to Scotland.

All you need to do is tag us in your posts on Facebook, Twitter and Instagram and use #ScotlandResponds for us to share to our worldwide audience who shall recognise the efforts our sector is collectively making in advance of the revival of the tourism and hospitality industry in Scotland.

Lastly, some useful pointers, we have found to be of benefit since March:

SHOUT! …. even louder

Although you are battling a storm right now, your customers and suppliers are also fighting…keep in contact with them, update them with your plans and any changes in routine work and most importantly TALK to them – don’t slide off their radar!

Those who make it through the hard times together, forge closer bonds and your contacts will remember you on the other side. Keep adding value to your audience across all your brand platforms with useful, relevant and supportive content….digitally, vocally, visually … make yourself seen and heard!

Adapt and conquer

Marketing may be required to take a different direction for a short while. Typical priorities may change to suit what your customers need from you right now. The hard sell can be put on the back burner, taking the opportunity to mould and build your brand into a focus for reliable, trustworthy industry advice and offers of assistance.

Offer factual information on how your company is adapting to the uncontrollable changes, with useful pointers relating to ongoing work and upcoming projects; manage the situation rather than let it manage you!

Customers and suppliers will take comfort from your lead and follow suit, developing a new, and temporary, way of working to benefit all concerned, allowing industry groups to emerge, stronger than ever.

Know your strengths

You know the success behind your brand and what factors make it work. Be consistent through the crisis, offering help in the areas you know your business can fulfill. In times like these, people search for something familiar and if that something is the consistency of your work, your reliability, your exceptional performance or your coping mechanisms in a crisis – play to your strengths and share them with the people in your industry circle. Everyone will bring something different to the table and through working cohesively, each party shall come out of the other end stronger as a brand and stronger together.

Tie-off loose ends

The sometimes frantic and changeable nature of a typical day in business, doesn’t leave much room for planning and dealing with those little jobs which always fall to the end of the ‘to do’ list.

Use your time wisely, clear your head of the clutter caused by smaller tasks, which can be completed in a short time frame. We all need to regularly experience that feeling of achievement; when the direction of your business changes to accommodate outside influences, redirect your purpose and finish those jobs, so when the smoke clears you are ready to face the challenges with a renewed clarity.

Planning is key and in times of crisis, little is more important than having a strategy, which demonstrates a clear path forward, based on multiple scenarios. Lock your plans in place with room for variation and clear targets, which are achievable, giving you focus and allowing you and your business to ‘hit the ground running’ when the world returns to normal.

Moving forward

In the midst of a crisis, it is hard to envisage business and life in general returning to normal.

But it will…it may be a different kind of normal but keeping your brand on target and true to message, will get your business through the rough seas into the calmer waters ahead.

Support your customers, talk, share experiences, find solutions, communicate and navigate through this together – remember this is new to us all and those who demonstrate flexibility and are accommodating of clients’ needs shall retain their customers, based not only on a strong brand but on trust and integrity.

Adapt your sales message, pick up the phone, voice your concerns, listen to perceived issues and offer a solution, as that is what everyone is looking for in an uncertain time- something they can control.

Want to chat?

We all have a part to play and we are committed to helping businesses through the coming months and beyond, to create a plan, display a clear message, make your voice heard and navigate your brand through the uncharted waters ahead.

So give us a call, send us an email or start up a conversation on social, we would love to hear from you!

Must Visit Logo

Copyright © 2021 Must Visit Scotland

Must Visit® is a registered trademark of Lisa Henderson

Privacy Policy · Site Terms · Site by intimation

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits.
By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT